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Your plugin came highly recommended and I'm seeing it in all the search engine results regarding ad management, so I thought I'd check it out!
I'm looking for an ad management solution that will allow me to sell ads in my newsletter. Though I may eventually provide ad space on my website, right now I'm looking to book people to fill a certain number of ad spots inside of a mass e-mail I sending to my mailing list on a regular basis. If it helps...we're publishing a newsletter 3x a week advertising books for authors (kinda like BookBub does).
What I'm hoping is for a plugin to possibly do the following:
1. I want advertisers to come to my site and choose on a calendar one of the six spots I sell in each of my newsletters by the day the e-mail will be sent. For example: They should be able to see that on Monday, August 31,I have 3 spots available to purchase on my newsletter (3 of them already filled).
2. Also, I don't want one person to be able to buy more than one of those spots thereby monopolizing all six ad spots for a single newsletter. So, is there a way to put a limit on how many of a certain type of ad we can sell to a single person? We don't want them to run the same ad more than once in a three-month period, for example.
3. Automatic e-mails - Confirmations stating their purchase went through and the ability to customize those automatic e-mails, as well as perhaps a reminder e-mail 3 days out that their ad is scheduled to go live (so they can maximize the use of that ad in their venues, like if they have a sale or promo).
4. IF an ad is pasted into an e-mail, I'm hoping there's a related/affiliate link that can still contribute to the statistics, letting customers see the CTR and other stats related to their ad even though the ad is not on my website. Based on some of the comments I saw in your forum, the tracking link will probably take care of this, but please confirm.
5. As it pertains to setting up "zones" is there a limit on the zones created? What I'm wondering is based on a comment through the forums here, someone was trying to use an RSS feed type of method that pulled ads from a zone and those displayed automatically in the e-mail. It is possible that a certain date could be assigned a "zone"? And then when that newsletter goes out, it would display the ads that were purchased for that zone.
What we're doing now might make that last question a little clearer...
I'm trying to automate my process as much as possible. Right now, I have to manually schedule everything in a Google calendar with my co-worker, manually e-mail back and forth with the customers about the ad dates that are available and THEN bill them through PayPal with invoices. If they could just go, pick the date, pay for it and then we just need to put the ads together, that would be a helluva lot easier! It would be even easier if we could just get the e-mails ready with the appropriate "zone" code and pre-populate the newsletters with the ads that fill the zones. Perhaps limit each zone to the number of ad spots I have. Does that make ANY sense? LOL
Thank you for any assistance or suggestions you can provide to help me with this process. Your plugin sounds great. I just want to make sure it's going to do what we need it to do.
I'm not sure OIO is going to be the best solution for your particular needs, mainly because you want to allow advertiser to select specific dates for different newsletter runs.
OIO does have basic support for showing ads in emails, but in terms of the purchase process, the advertiser can't choose particular dates - there are either spaces available "now" or there aren't.
So whilst I think OIO comes close for the rest of the process (automated purchasing etc), without the date selection feature you won't be able to automate the most time-consuming part of your process.
I'm not sure quite what the best solution out there would be for that, but I'm sure there must be something out there that specialises in newsletter ad management.
Gotcha! Thanks for your input. I think I have an appointment plugin I could use and just treat the ad spots as "seats". This plugin allows people to books seats for a seminar or class and people can pay for the class they choose. I'll see how that works.
No problem, glad you have another plugin that might do the trick!
A series of tutorials to help you get to grips with the OIOpublisher ad manager...
Our aim has always been to connect website owners directly with advertisers and cut out the middle-man commission.
What started off as a simple Wordpress plugin in 2007 has steadily grown into one of the most complete direct advertising solutions around.
Just in case you missed what you were looking for, try the following...